Telecom carriers, colocation and data center providers, and internet exchanges have quickly pivoted to increase capacity and expand network routes. The reliance on connectivity means more tech advancements and innovative capabilities.

Workloads are becoming more and more sensitive to latency. AR/VR, AI, and cloud gaming are all proof that data needs to be processed as close to the end user as possible, but also in a very secure way. These types of technologies are completely redefining the way we do business. These new technologies need high-quality network architecture, low latency routes, and global peering capabilities.

All of these aspects rely on the foundation of rich, robust interconnection. But…then what?

Hyperscalers are the group to watch. By observing where they’re going next, it’s the perfect way to see where the ever-growing and robust interconnection hubs are. Take a look at where Google and Facebook are deploying some of their massive hyperscale facilities and it’s obvious that the region will continue its growth trajectory.

What may be surprising is that Google’s largest North American cloud node is just outside of Omaha, near 1623 Farnam’s interconnected edge data center. It’s also officially the only low-latency direct connection to Google Cloud in the central United States. Google made a strong commitment to this region and Facebook is also just a few miles away.

Check out this guest blog for PTC by Greg Elliott, VP of Business Development, where he shares thoughts on the rest of the best kept interconnection secrets.