These days, everyone wants everything to be customized to their preferences. We want to choose what we do and don’t put on our burgers, we want to make the background on our phone representative of what we love, and we want to curate our social media feeds to show us what’s most interesting to us. Doesn’t it make sense then that, when it comes to IT (arguably the most crucial facet of today’s global business), we’d want it to be fully tailored too?

Users want things to be customized to their unique specifications, and certainly, as specifications across digital business and platforms become more nuanced and individualized, it’s vital that technological solutions deliver what companies want in the exact way they want it. Success in digital transformation and customer satisfaction depends on this customization.

In our recent blog over on OmahaIX, we discussed how peering through an Internet Exchange can offer more comprehensive control over how data moves across the network. With this strategy, organizations can choose what networks they interconnect to, how their traffic gets handed off — even how quickly it gets to its destination. These are all paramount for delivering the experiences that contemporary businesses and their customers depend on: seamless, fulfilling experiences without lag or other inhibiting network issues.

But how does this tie in to the rest of an organizations’ platforms and partnerships, all of which are vital for helping IT meet its goals? Let’s discuss taking customization to the cloud.


Custom Cloud Connectivity

The cloud, depending on how it’s used, accomplishes a multitude of goals for business. Some organizations use it for seamless communication and sharing across their footprint, others use it for data storage and backup for disaster recovery, others use it for applications or analytics. The list goes on. However, across all these use cases, the foundation need remains the same: reliable, quick connections to these platforms. To accomplish this, dedicated connections to any and all desired clouds are essential.

Some data centers are more prepared to handle unique cloud demands than others. In order to fully customize connections to cloud platforms, businesses need all their options at their fingertips. This allows for flexibility to establish trusted links to one or more clouds as needed (this is especially important in an era where hybrid and multi-cloud frameworks are becoming increasingly valuable.)

Just like in the discussion about connectivity customization and the IX, customization for cloud starts with a data center that delivers a robust ecosystem of choices. Only on top of this rich ecosystem of choice can truly valuable, secure and efficient cloud strategies be built.


The Data Center Difference

At 1623 Farnam, we know that every business needs the power of choice in their clouds and how they connect to them. That’s why we knew that, on top of being at a highly advantageous connectivity center in the middle of the U.S., we needed to make sure we were keeping customers in touch with any and all of their clouds. Not only does our ecosystem offer growing partnerships with Google Cloud Connect, Telia, AWS, MS Azure and other popular cloud enablers, we also enrich that promise with a PacketFabric partnership.

As a highly scalable Network-as-a-Service (NaaS) platform delivering on-demand, carrier-class private, hybrid and multi-cloud connectivity in minutes, PacketFabric’s availability at 1623 Farnam takes any business’s cloud strategy to new heights. Now, members of the 1623 ecosystem can easily reach their desired cloud providers to create a truly tailored strategy — while still remaining cost-effective.

Now more than ever, ensuring your cloud and connectivity strategy aligns perfectly with your unique demands is crucial. IT is not, and never has been, a one-size-fits-all pursuit. So, any time you want to enhance the efficiency and reliability of your digital framework, look no further than Omaha.

If you’re interested in learning more about cloud customization, check out our webinar with PacketFabric here.