Traditional multiplayer games, such as Fortnite, Minecraft and World of Warcraft connect you with players in your own home or across the globe. Part of the challenge and thrill of playing comes with the reacting to the unexpected delivered by interacting with other gamers. You connect to the platform via your internet connection and the graphics are processed on your gaming device. <Just for fun, you can check out a list of the hottest multiplayer games HERE.>

Conversely, cloud gaming is gaining momentum and allows players to access and play video games over a live streamed connection. Tech giants such as Google, Xbox and Amazon are all in a race to build the best cloud gaming service. With cloud gaming, the content is not downloaded or housed on your gaming device, but rather in the cloud. And as noted by 451 Research, “gigabit fiber-to-the-home internet connections are becoming more widely available, rationalizing the efforts of the hyperscalers to leverage enterprise cloud infrastructure in direct-to-consumer services coming to market currently.”

No matter which type of gaming you are into, it’s clear that nothing squashes the thrill of closing in on your opponent more than the ‘circle of death’ brought about by a slow internet connection, packet loss or latency.

Let’s take a sneak peek at how a local ISP helps ensure their customers don’t lose.

Technical Magic provides fast internet services to apartments and condos in the Omaha metro area. They have very happy customers as they are highly focused on delivering great service and fast internet connectivity. With a simple cross-connect into 1623 Farnam’s edge data center, Technical Magic is able to deliver pure, fast internet to locals across its over 25 buildings in downtown Omaha.

The Under 40 Crowd

Mitchell Sick, WLAN Manager at Technical Magic notes that a big subset of his customer base are millennials and are high bandwidth users, many of whom love to game. By tapping into Technical Magic’s secure and private managed WiFi service with their own router (provided by Technical Magic), customers can get ‘cleaner spectrum’ to game, join Zoom meetings and stream other entertainment platforms and videos.

Mitchell chose to work with 1623 Farnam because it is carrier-neutral and offers a rich ecosystem of connectivity options. Technical Magic’s configuration includes connections to two carriers to ensure the lowest latency and ultimate reliability. So, the net/net for customers is they get super-fast connectivity – sub 10 millisecond latency – which is key for Fortnite, Mortal Combat and other games when you’re going for the win.

Super-Fast For All Ages

But it’s not only millennials getting in on the fun. Technical Magic has a lot of customers in the 50 years and over crowd, including one such customer in his 80’s that is using tons of bandwidth – almost four terabits of data every month to support day trading, movie streaming and non-stop sports and news.

Technical Magic also benefits from 1623 Farnam’s proximity to the Omaha IX Internet Exchange. Content providers such as Netflix host servers at the data center, which keeps traffic local versus traveling outside of the area – all in all improving the user experience. Same is true for services such as Hulu, Amazon Prime and Google TV –  the closer they can get to Technical Magic’s subscribers, the better the experience customers will have. All of this creates a compelling digital ecosystem at 1623 Farnam – with even more options coming soon.

“I’ve known the 1623 Farnam team for over 20 years. And quite frankly, I love doing business with their team. Saying they provide good service doesn’t cover it. They will drop whatever they are doing and provide you with great service when you need it. We love  working with 1623 Farnam as they have the same vision that we do – getting low latency, high bandwidth connectivity to our customers, all backed by excellent service.” – Mitchell Sick, Technical Magic

1623 Farnam’s interconnected edge data center, helps cloud gaming platforms solve latency issues while delivering a high quality of experience and reliability. For more information, be sure to check out our Gamers Edge eBook HERE.

 1. 451 Research Report: Cloud platforms go direct-to-consumer in gaming push, hoping to succeed where startups failed – November 2020